Exhibition stand abroad: easy to book online

On behalf of the Federal Ministry for Economic Affairs and Climate Action and the Federal Ministry of Food and Agriculture, leapfrog develops and operates the online booking platform for the German government's foreign trade fair programs.

Companies can use the platform to book their trade fair stand at around 300 German joint participations worldwide each year in just a few easy steps. The booking process displays complex booking options such as stand space, service packages, fees, optional additional services and individual price calculations.

The project marked the successful implementation of the German Online Access Act (OZG). The long-established, paper-based registration processes were replaced and numerous added values were created for all stakeholders and user groups involved in the foreign trade fair program. The booking platform is used by around 9,000 exhibitors every year and is constantly being developed further.

Services provided by leapfrog

  • Application conception and process design

  • User interface design

  • Development, technical implementation

  • Interface development

  • Application rollout and migration of current login processes

  • User onboarding and support

  • Technical operation and application monitoring

About the foreign trade fair program

The foreign trade fair program supports small and medium-sized German companies in exhibiting at trade fairs worldwide and thus opening up new business potential in foreign markets. Within the German Pavilion, German companies present themselves to international trade visitors under the umbrella brand "made in Germany" and establish valuable contacts in the target market. The exhibiting companies benefit from professional advice, support and organization as well as attractive participation conditions.

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